CML Productions launches new Ad Agency and celebrates 10th anniversary of production facility in Red Carpet Bash
June 24, 2017 - CML Productions celebrated it's rebranding as an ad agency in a red carpet bash at it's production facility, CML Studios, in a night of live music, dance, food and drinks. The guest list included many of the creatives that are part of the new agency as well as producers, actors, managers, entertainers and a range of talent from the hollywood creative and production community.
The night started with a red carpet hosted by Elle Marie who interviewed many of the evening's guests, the gathered creatives that are part of the new agency and several of the performing acts for the evening.
An open bar as well as catered food from celebrity chef Kurt Ehrlich of Celebrity Gourmet Catering as well as Cuban delicacies from the popular Portos Bakery were served throughout the night. Chef Kurt has catered many red carpet events including celebrity award shows, Oscar gifting suites and has catered functions for several American presidents and the White House.
The main dessert entree consisted of a dark-colored chocolate cake with vanilla filling and the CML company logo in large gray fondant letters created by 'Cake and Art' in West Hollywood, CA. The bakery has baked cakes for a range of Hollywood's top celebrities and movers and shakers including Britney Spears, Oprah Winfrey, Jay Leno, Rihanna, Demi Moore, Jessica Alba, Jimmy Kimmel, Miley Cyrus, President Bill Clinton and many others.
The festivities began with a presentation from the host for the evening Adam Kruger who introduced several videos showcasing the new CML Productions ad agency as well it's roster of creatives. A video showcasing CML Studios, the production facility which is celebrating it's 10th anniversary, was also featured showing many of the celebrities that have shot at the location that will serve as the headquarters for the new ad agency.
The company's founder and CEO, Carlos M. Leon then introduced the official promotional video and brought the team on stage handing them baseball caps with the CML logo welcoming them to team.
Once the formalities of the evening ended, the entertainment began starting with a live set from the band "The Goodnight Darlings" from New York City. A pop-rock husband and wife duo described as "A Modern Day Version of Blondie" by the Record Journal. A music video for the band's single "Carousel" will be produced by CML Productions as one their first projects under the new Agency just a few days after the event.
The original concept for the video was created by famed production designer Ethan Tobman, who has designed videos for Beyonce's hits "Formation" and "Lemonade" as well as for the Oscar nominated film "Room".
Followed by their 20 minute set, a dance team headed by choreographer and dancer Abi Perl performed a routine to Sia's dance track "Beautiful People" featuring Rihanna. Abi recently performed on NBC's new hit show "World of Dance" which is executive produced by Jennifer Lopez.
After the performances, the party continued with the TOP 40 sounds of DJ FS and a night of celebration and networking among many of the evening's guests..